Showhomes St. Petersburg: Florida: Saint Petersburg

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Home Staging Class in Nashville Helps Attract Buyers for House

 

Via Thomas Scott - Showhomes (Showhomes):

Showhomes held its first annual Home Staging Certification class this past Thursday at a $1 million dollar Brentwood, TN mansion that has been on the market for some time. 35 Showhomes home stagers from markets all over the country descended for an intense Home Staging class taught by the Decorating and Staging Academy, Showhomes' advanced staging trainers.

The builder of this home graciously agreed to open the home for our group of talented stagers to transform and the results speak for themselves:

Dining room before (above) Master Bedroom before (Below)

Staging class prior to the hands-on

Sandra Racz, staging intructor from the Decorating and Staging Academy talks with over 30 Showhomes franchise owners and stagers. Talk about some strong opinions in one room! I learned a ton myself listening to so much talent.

Dining Room after (Above) and Living Room after (below)

Master Bedroom above and below - Showhomes stagers Carla Chiefetz from Princeton, NJ and Sandra Wicks from LA

This is an actual home for sale and all training aside, we staged this home in an unbelivable 3 hours (having 30 expereinced people helps.) Just in time - a Realtor showed up for a surprise showing as we put the finishing touches on the home followed by the listing agent and the builder and his wife.

The buyer spent over an hour in the home and at least 30 minutes in the master - it was calm and serene. This was their second showing and it made a real impact; we bet it sells!

This event was both educational for our group and clearly beneficial for the builder and Realtor - we're planning to make this an annual event in Nashville so stay tuned!

 

What do you think?

Thomas Scott

Showhomes

www.showhomes.com

We're recruiting: www.showhomesfranchise.com

 

 

 

 

 

Why Selling Your Vacant House is a Mistake

Home owners don't realize how much harder a vacant home is to sell. In today's market, you have to win the beauty contest. Vacant houses simply underperform staged homes and the increased sales price provides an excellent return on what staging costs. Choosing to stage your home should be an easy decision in today's market.

Take a look at its top five reasons why selling a vacant house is often a mistake in today's market:

 

1. People don't simply buy houses; they buy the next chapter of their lives.

This is an emotional experience and emotion influences what people buy and how much they will pay. Vacant houses are devoid of life, and the chance to make an emotional connection is lost.

 

2. Vacancy distracts buyers from looking at the house itself.

They wonder: "Is this a divorce?  Why did they move out? Are they selling because they have money problems? Is this home hard to sell?" They'll make a low-ball offer, thinking the owner is desperate.

 

3. When a house is vacant, buyers focus on flaws.

They look at nail holes, carpet wear and gaps in the molding rather than how the space works. In a vacant house, floors, walls and ceilings are all buyers see. This drives the price down.

 

4. People can't visualize how furniture fits.

An empty bedroom might appear awkward or a living room might seem cavernous. Some spaces might confuse buyers because a use is not obvious. Buyers are derailed and move on to the next house.

 

5. Vacant houses don't show as well as staged and occupied homes.

Without people, even the best home quickly looks and smells vacant. Dust settles, leaves scatter, and stale smell spreads. These cues often shorten the showing time, leading to fewer sales.

 

www.showhomesstpetersburg.com

Why Selling Your Vacant House is a Mistake

Home owners don't realize how much harder a vacant home is to sell. In today's market, you have to win the beauty contest. Vacant houses simply underperform staged homes and the increased sales price provides an excellent return on what staging costs. Choosing to stage your home should be an easy decision in today's market.

Take a look at its top five reasons why selling a vacant house is often a mistake in today's market:

 

1. People don't simply buy houses; they buy the next chapter of their lives.

This is an emotional experience and emotion influences what people buy and how much they will pay. Vacant houses are devoid of life, and the chance to make an emotional connection is lost.

 

2. Vacancy distracts buyers from looking at the house itself.

They wonder: "Is this a divorce?  Why did they move out? Are they selling because they have money problems? Is this home hard to sell?" They'll make a low-ball offer, thinking the owner is desperate.

 

3. When a house is vacant, buyers focus on flaws.

They look at nail holes, carpet wear and gaps in the molding rather than how the space works. In a vacant house, floors, walls and ceilings are all buyers see. This drives the price down.

 

4. People can't visualize how furniture fits.

An empty bedroom might appear awkward or a living room might seem cavernous. Some spaces might confuse buyers because a use is not obvious. Buyers are derailed and move on to the next house.

 

5. Vacant houses don't show as well as staged and occupied homes.

Without people, even the best home quickly looks and smells vacant. Dust settles, leaves scatter, and stale smell spreads. These cues often shorten the showing time, leading to fewer sales.

 

www.showhomesstpetersburg.com

Vacant and Fully Staged Homes: which sells?

www.showhomesstpetersburg.com

 

Via Thomas Scott - Showhomes (Showhomes):

Showhomes is a national franchise and we train new Home Stagers often. One of my favorite parts of training is a field exercize that clearly demonstrates the difference in a vacant home for sale and a home that is both occupied and fully staged. Our company's success is based on the premise that vacant homes are much harder to sell, take much longer to sell and sell for far less money.

For this exercise, we used two homes for sale in a suburb north of Nashville. Both homes are in the same neighborhood, are priced the same and have been on the market for the same amount of time. We carried a group of people through both houses and recorded their feedback from both homes:

House #1: vacant house:

DSC_0177

DSC_0184

Here is the positive and negative feedback from 5 people who visited this home:

Negative Feedback Positive Feedback
weeds in planter Lot of space
dark – lighting Master bath big
temp cold, uncomfortable Well maintained
No color Tray ceilings nice
Inconsistent shine of wood floor Bonus room nice and private
Sink dirty Like high finish in garage
no fridge like recessed stair lights
portable chairs Good windows and lighting fixtures
empty mantle Solid house
Tub dirty Good looking house
shower missing enclosure high ceilings nice
house seemed not finished wood floor nice
Misc parts on counters
Carpet dirty. Dusty
windows have dead bugs
dirty windows
Toilets not clean
Large empty loft room
No place to sit
No window coverings – no privacy
Too close to neighbors
Front yard not kept
Lot of leaves
no curtains – feels colder
To big – get lost
Unfinished room at top of stairs
Hard to visualize space
smells like paint
Paint peeling on back door jamb
spiderwebs creepy
scrap of carpet for welcome mat
Storage by fridge left over
Cold and dark
Echo on floor
Echo on marble made subfloor seem hollow or poorly built
Granite didn’t match house – colors don’t match
dead leaves in front
dust bunnies on floor
low outlets framed awkward – looked like substandard building
dead grass
wood floor to marble floor uneven
House empty
Master tub too small
shower odd
scratched wood floor in study
lights out
living room and kitchen eating area small
Pink tint odd


Here is the home staged by Showhomes with a live-in Home Stager:

DSC_0202

DSC_0207

DSC_0211

Here is the positive and negative feedback from the same people:

Negative Feedback Positive Feedback
too many personal photos wel lit
clean
homey feel – warm
comfortable
very nice colors – eye catchy
great furniture
felt luxirous
upstairs bedroom nice as master
big house – good space
felt more usable, easier to live in
music and fans
full of life
really liked it – cozy
very welcoming
music makes great impression
sitting area in master great
very funstional house
great floorplan
keeping room – great space
extra family room – bonuns room huge
nice playroom
smells nice
closets really nice
garage not cluttered
food in fridge
nice and clean home
curb appeal great
wreath on door
seems like a model
felt like a perfect model home
linens like a spa
patio nice
staging really great
master bedroom awesome
music really helpful
clean garage
warm and very clean
woman’s touch
holiday decorations tasteful
feels like a great family house
live plants look great

Look at them side by side and it’s obvious which home is going to sell faster!

In a pricing survey, all 5 said they preferred the staged home and if they were to put in an offer would start at 5-10% below list price and would all go up to list price to get the home. Several stated they would ‘be embarrassed to low-ball the owner since the home was so well cared for.”

The vacant home, on the other hand, did poorly on the pricing survey. Even though the homes were comparable in most ways, the viewers said they would submit a low-ball offer starting at 70% of the list price and would only go up to 75%.

What do you think?

Thomas Scott

www.showhomes.com

Which Home Will Sell for $100K less??

When deciding to sell or list a vacant home it's important to plan a successful marketing strategy. With the abundance of inventory available in today's market buyers are viewing multiple homes a day, weekend, daily alerts from Realtor.com, and search times are extended for months.

With this in mind. Your home/listing will need to be mmemorable. This includes cleanliness, temperature (important on a hot Florida day in July), de-cluttered, lights on, blinds open, the smell of Glade' in the air.

When you visit even the smallest"buy here pay here" car dealers have cars detailed and let you test drive so you can visualize this vehicle as your own. This concept isn't new to any of us.

Then why would anyone sell a home vacant? Staging is proven to sell homes faster and more money. Add a Home Manager to the equation and save even more money and prevent from being vulnerable to low ball offers. www.showhomes.com or www.showhomesstpetersburg.com

  

Local Home Staging Company Honored to be Ranked in Top 50 Franchise Companies

Local Home Staging Company Honored to be Ranked in Top 50 Franchise Companies
Showhomes ranked in Top 50 Franchise Companies by Franchise Business Review

 

  Accustomed to placing the spotlight on area homes, local Showhomes franchises are now receiving accolades of their own. The local home staging businesses' parent company, Showhomes Franchise Corporation, has joined the elite list of companies earning a place on Franchise Business Review's Top 50 Franchise Companies List.

The Franchise Business Review Top 50 Ranking puts Showhomes into an elite group of the best franchise companies in the country. Only companies with excellent fundamentals, great financial position and high franchisee satisfaction scores earn a spot in the ranking.  Currently, over 3,000 companies franchise in the United States. 

            The ranking was awarded to Showhomes at the annual International Franchise Conference in San Diego earlier this year. In addition to the top-50 award, Showhomes earned the 2nd highest award for a franchise in the real estate category, beating out most common real estate brands and placing just behind Sotheby's.

            Showhomes - St. Petersburg owner Elayne Wooding had this to say, "We are really excited about the ranking. We work hard to provide the best staging services in the industry and we are happy to see the industry recognize our success."

             "Franchisee satisfaction is one of the most important criteria to consider before investing in any franchise system," said Franchise Business Review President, Eric Stites. "Very few franchise companies have achieved such high ratings from their franchisees, which puts Showhomes in a very elite class of opportunities in today's marketplace."

            According to Elayne Wooding, the sagging real estate market has created ideal market conditions for Showhomes' services, which help local realtors sell properties by transforming high-end vacant entities into valuable, staged homes. The company has been called "the best kept secret in real estate" by the Travel Channel and was recently listed as one of the top 100 fastest growing companies in Tennessee by BusinessTN magazine.

For more information about Showhomes - St. Petersburg, please contact Elayne Wooding at 727-599-7862.

 

About Showhomes

Showhomes - known as America's largest home staging company - began its operations in 1986 and started franchising in 1994. It currently has 42 franchises in 21 states. Showhomes has helped realtors and homeowners sell more than 25,000 homes worth more than $8 billion across the United States by transforming high-end vacant houses into valuable, staged homes. The Showhomes business model is based on the fact that staged homes kept in show-to-sell condition sell faster, and for higher prices, than vacant houses. For franchise opportunities, please visit www.showhomes.com.

 

Showhomes Uses People as Props to Help Sell Vacant Homes in Down Market

A national home staging company is having success in today`s tough real estate
market using people as props to help stage and sell large vacant homes. The
innovative alternative to traditional staging is dramatically shortening the
time to sell and increasing the sales price.

Showhomes contracts with homeowners to place people it calls `Home Managers` in
vacant homes for sale. Home Managers help stage the home and keep it in
show-to-sell condition inside and out so it shows well and sells faster. These
human `props` add life to the home and make it far easier to sell.

In a recent case study for 2008, luxury homes in Chicago staged by Showhomes
with Home Managers sold for 93% of the original list price when using Home
Managers to stage. Comparable homes left vacant for sale sold for 75-85% of the
original list price. Homes staged with Home Managers sold in 4-5 months and
vacant homes took well over a year to sell. That`s at least a 10% higher sales
price and a sale in less than half the time of vacant homes.

Home Managers get to live in high-end luxury homes for a small fraction of what
it would normally cost to rent or buy. The huge costs savings comes with a
catch: the must have beautiful furniture, must keep the home is spotless show
condition at all times and must be ready to move on short notice when the home
sells. These human `props` make a home looked lived, warm and comfortable.

"There is good news in today`s market: mortgage rates are amazingly low and a
buyer with decent credit and a down payment can get a loan," says Thomas Scott,
Showhomes VP of Operations. "The problem is that for every qualified buyer in
today`s market there are 20-30 homes for sale. This means that for a home to
sell it needs every advantage it can get or it will most certainly languish on
the market."

"Vacant homes are cold and sterile. Buyers have a hard time remembering vacant
homes. Adding a live-in Home Manager to a home makes it warm and appealing. It
looks great. It`s perfectly clean. It smells great and there are clothes in the
closet and food in the fridge. It might be the one home that a buyer remembers
and can easily connect with and in today`s market, that`s the secret to a
successful sale," said Scott.

About Showhomes

Showhomes - known as America's largest home staging company - began its
operations in 1986 and started franchising in 1994. It currently has 46
franchises in 23 states. Showhomes has helped realtors and homeowners sell more
than 25,000 homes worth more than $8 billion across the United States by
transforming high-end vacant houses into valuable, staged homes. The Showhomes
business model is based on the fact that staged homes kept in show-to-sell
condition sell faster, and for higher prices, than vacant houses. For franchise
opportunities, please visit www.showhomes.com.

Showhomes- St. Petersburg is Looking for Home Manager




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