
Home Staging Class in Nashville Helps Attract Buyers for House
Via Thomas Scott - Showhomes (Showhomes):
Showhomes held its first annual Home Staging Certification class this past Thursday at a $1 million dollar Brentwood, TN mansion that has been on the market for some time. 35 Showhomes home stagers from markets all over the country descended for an intense Home Staging class taught by the Decorating and Staging Academy, Showhomes' advanced staging trainers.
The builder of this home graciously agreed to open the home for our group of talented stagers to transform and the results speak for themselves:
Dining room before (above) Master Bedroom before (Below)
Staging class prior to the hands-on
Sandra Racz, staging intructor from the Decorating and Staging Academy talks with over 30 Showhomes franchise owners and stagers. Talk about some strong opinions in one room! I learned a ton myself listening to so much talent.
Dining Room after (Above) and Living Room after (below)
Master Bedroom above and below - Showhomes stagers Carla Chiefetz from Princeton, NJ and Sandra Wicks from LA
This is an actual home for sale and all training aside, we staged this home in an unbelivable 3 hours (having 30 expereinced people helps.) Just in time - a Realtor showed up for a surprise showing as we put the finishing touches on the home followed by the listing agent and the builder and his wife.
The buyer spent over an hour in the home and at least 30 minutes in the master - it was calm and serene. This was their second showing and it made a real impact; we bet it sells!
This event was both educational for our group and clearly beneficial for the builder and Realtor - we're planning to make this an annual event in Nashville so stay tuned!
What do you think?
Thomas Scott
Showhomes
www.showhomes.com
We're recruiting: www.showhomesfranchise.com
Why Selling Your Vacant House is a Mistake
Home owners don't realize how much harder a vacant home is to sell. In today's market, you have to win the beauty contest. Vacant houses simply underperform staged homes and the increased sales price provides an excellent return on what staging costs. Choosing to stage your home should be an easy decision in today's market.
Take a look at its top five reasons why selling a vacant house is often a mistake in today's market:
1. People don't simply buy houses; they buy the next chapter of their lives.
This is an emotional experience and emotion influences what people buy and how much they will pay. Vacant houses are devoid of life, and the chance to make an emotional connection is lost.
2. Vacancy distracts buyers from looking at the house itself.
They wonder: "Is this a divorce? Why did they move out? Are they selling because they have money problems? Is this home hard to sell?" They'll make a low-ball offer, thinking the owner is desperate.
3. When a house is vacant, buyers focus on flaws.
They look at nail holes, carpet wear and gaps in the molding rather than how the space works. In a vacant house, floors, walls and ceilings are all buyers see. This drives the price down.
4. People can't visualize how furniture fits.
An empty bedroom might appear awkward or a living room might seem cavernous. Some spaces might confuse buyers because a use is not obvious. Buyers are derailed and move on to the next house.
5. Vacant houses don't show as well as staged and occupied homes.
Without people, even the best home quickly looks and smells vacant. Dust settles, leaves scatter, and stale smell spreads. These cues often shorten the showing time, leading to fewer sales.
Why Selling Your Vacant House is a Mistake
Home owners don't realize how much harder a vacant home is to sell. In today's market, you have to win the beauty contest. Vacant houses simply underperform staged homes and the increased sales price provides an excellent return on what staging costs. Choosing to stage your home should be an easy decision in today's market.
Take a look at its top five reasons why selling a vacant house is often a mistake in today's market:
1. People don't simply buy houses; they buy the next chapter of their lives.
This is an emotional experience and emotion influences what people buy and how much they will pay. Vacant houses are devoid of life, and the chance to make an emotional connection is lost.
2. Vacancy distracts buyers from looking at the house itself.
They wonder: "Is this a divorce? Why did they move out? Are they selling because they have money problems? Is this home hard to sell?" They'll make a low-ball offer, thinking the owner is desperate.
3. When a house is vacant, buyers focus on flaws.
They look at nail holes, carpet wear and gaps in the molding rather than how the space works. In a vacant house, floors, walls and ceilings are all buyers see. This drives the price down.
4. People can't visualize how furniture fits.
An empty bedroom might appear awkward or a living room might seem cavernous. Some spaces might confuse buyers because a use is not obvious. Buyers are derailed and move on to the next house.
5. Vacant houses don't show as well as staged and occupied homes.
Without people, even the best home quickly looks and smells vacant. Dust settles, leaves scatter, and stale smell spreads. These cues often shorten the showing time, leading to fewer sales.
Vacant and Fully Staged Homes: which sells?
Via Thomas Scott - Showhomes (Showhomes):
Showhomes is a national franchise and we train new Home Stagers often. One of my favorite parts of training is a field exercize that clearly demonstrates the difference in a vacant home for sale and a home that is both occupied and fully staged. Our company's success is based on the premise that vacant homes are much harder to sell, take much longer to sell and sell for far less money.
For this exercise, we used two homes for sale in a suburb north of Nashville. Both homes are in the same neighborhood, are priced the same and have been on the market for the same amount of time. We carried a group of people through both houses and recorded their feedback from both homes:
House #1: vacant house:
Here is the positive and negative feedback from 5 people who visited this home:
Negative Feedback Positive Feedback weeds in planter Lot of space dark – lighting Master bath big temp cold, uncomfortable Well maintained No color Tray ceilings nice Inconsistent shine of wood floor Bonus room nice and private Sink dirty Like high finish in garage no fridge like recessed stair lights portable chairs Good windows and lighting fixtures empty mantle Solid house Tub dirty Good looking house shower missing enclosure high ceilings nice house seemed not finished wood floor nice Misc parts on counters Carpet dirty. Dusty windows have dead bugs dirty windows Toilets not clean Large empty loft room No place to sit No window coverings – no privacy Too close to neighbors Front yard not kept Lot of leaves no curtains – feels colder To big – get lost Unfinished room at top of stairs Hard to visualize space smells like paint Paint peeling on back door jamb spiderwebs creepy scrap of carpet for welcome mat Storage by fridge left over Cold and dark Echo on floor Echo on marble made subfloor seem hollow or poorly built Granite didn’t match house – colors don’t match dead leaves in front dust bunnies on floor low outlets framed awkward – looked like substandard building dead grass wood floor to marble floor uneven House empty Master tub too small shower odd scratched wood floor in study lights out living room and kitchen eating area small Pink tint odd
Here is the home staged by Showhomes with a live-in Home Stager:
Here is the positive and negative feedback from the same people:
Negative Feedback Positive Feedback
too many personal photos wel lit clean homey feel – warm comfortable very nice colors – eye catchy great furniture felt luxirous upstairs bedroom nice as master big house – good space felt more usable, easier to live in music and fans full of life really liked it – cozy very welcoming music makes great impression sitting area in master great very funstional house great floorplan keeping room – great space extra family room – bonuns room huge nice playroom smells nice closets really nice garage not cluttered food in fridge nice and clean home curb appeal great wreath on door seems like a model felt like a perfect model home linens like a spa patio nice staging really great master bedroom awesome music really helpful clean garage warm and very clean woman’s touch holiday decorations tasteful feels like a great family house live plants look great Look at them side by side and it’s obvious which home is going to sell faster!
In a pricing survey, all 5 said they preferred the staged home and if they were to put in an offer would start at 5-10% below list price and would all go up to list price to get the home. Several stated they would ‘be embarrassed to low-ball the owner since the home was so well cared for.”
The vacant home, on the other hand, did poorly on the pricing survey. Even though the homes were comparable in most ways, the viewers said they would submit a low-ball offer starting at 70% of the list price and would only go up to 75%.
What do you think?
Thomas Scott
Which Home Will Sell for $100K less??
When deciding to sell or list a vacant home it's important to plan a successful marketing strategy. With the abundance of inventory available in today's market buyers are viewing multiple homes a day, weekend, daily alerts from Realtor.com, and search times are extended for months.
With this in mind. Your home/listing will need to be mmemorable. This includes cleanliness, temperature (important on a hot Florida day in July), de-cluttered, lights on, blinds open, the smell of Glade' in the air.
When you visit even the smallest"buy here pay here" car dealers have cars detailed and let you test drive so you can visualize this vehicle as your own. This concept isn't new to any of us.
Then why would anyone sell a home vacant? Staging is proven to sell homes faster and more money. Add a Home Manager to the equation and save even more money and prevent from being vulnerable to low ball offers. www.showhomes.com or www.showhomesstpetersburg.com
Local Home Staging Company Honored to be Ranked in Top 50 Franchise Companies
Local Home Staging Company Honored to be Ranked in Top 50 Franchise Companies
Showhomes ranked in Top 50 Franchise Companies by Franchise Business Review
Accustomed to placing the spotlight on area homes, local Showhomes franchises are now receiving accolades of their own. The local home staging businesses' parent company, Showhomes Franchise Corporation, has joined the elite list of companies earning a place on Franchise Business Review's Top 50 Franchise Companies List.
The Franchise Business Review Top 50 Ranking puts Showhomes into an elite group of the best franchise companies in the country. Only companies with excellent fundamentals, great financial position and high franchisee satisfaction scores earn a spot in the ranking. Currently, over 3,000 companies franchise in the United States.
The ranking was awarded to Showhomes at the annual International Franchise Conference in San Diego earlier this year. In addition to the top-50 award, Showhomes earned the 2nd highest award for a franchise in the real estate category, beating out most common real estate brands and placing just behind Sotheby's.
Showhomes - St. Petersburg owner Elayne Wooding had this to say, "We are really excited about the ranking. We work hard to provide the best staging services in the industry and we are happy to see the industry recognize our success."
"Franchisee satisfaction is one of the most important criteria to consider before investing in any franchise system," said Franchise Business Review President, Eric Stites. "Very few franchise companies have achieved such high ratings from their franchisees, which puts Showhomes in a very elite class of opportunities in today's marketplace."
According to Elayne Wooding, the sagging real estate market has created ideal market conditions for Showhomes' services, which help local realtors sell properties by transforming high-end vacant entities into valuable, staged homes. The company has been called "the best kept secret in real estate" by the Travel Channel and was recently listed as one of the top 100 fastest growing companies in Tennessee by BusinessTN magazine.
For more information about Showhomes - St. Petersburg, please contact Elayne Wooding at 727-599-7862.
About Showhomes
Showhomes - known as America's largest home staging company - began its operations in 1986 and started franchising in 1994. It currently has 42 franchises in 21 states. Showhomes has helped realtors and homeowners sell more than 25,000 homes worth more than $8 billion across the United States by transforming high-end vacant houses into valuable, staged homes. The Showhomes business model is based on the fact that staged homes kept in show-to-sell condition sell faster, and for higher prices, than vacant houses. For franchise opportunities, please visit www.showhomes.com.
Showhomes Uses People as Props to Help Sell Vacant Homes in Down Market
A national home staging company is having success in today`s tough real estate
market using people as props to help stage and sell large vacant homes. The
innovative alternative to traditional staging is dramatically shortening the
time to sell and increasing the sales price.
Showhomes contracts with homeowners to place people it calls `Home Managers` in
vacant homes for sale. Home Managers help stage the home and keep it in
show-to-sell condition inside and out so it shows well and sells faster. These
human `props` add life to the home and make it far easier to sell.
In a recent case study for 2008, luxury homes in Chicago staged by Showhomes
with Home Managers sold for 93% of the original list price when using Home
Managers to stage. Comparable homes left vacant for sale sold for 75-85% of the
original list price. Homes staged with Home Managers sold in 4-5 months and
vacant homes took well over a year to sell. That`s at least a 10% higher sales
price and a sale in less than half the time of vacant homes.
Home Managers get to live in high-end luxury homes for a small fraction of what
it would normally cost to rent or buy. The huge costs savings comes with a
catch: the must have beautiful furniture, must keep the home is spotless show
condition at all times and must be ready to move on short notice when the home
sells. These human `props` make a home looked lived, warm and comfortable.
"There is good news in today`s market: mortgage rates are amazingly low and a
buyer with decent credit and a down payment can get a loan," says Thomas Scott,
Showhomes VP of Operations. "The problem is that for every qualified buyer in
today`s market there are 20-30 homes for sale. This means that for a home to
sell it needs every advantage it can get or it will most certainly languish on
the market."
"Vacant homes are cold and sterile. Buyers have a hard time remembering vacant
homes. Adding a live-in Home Manager to a home makes it warm and appealing. It
looks great. It`s perfectly clean. It smells great and there are clothes in the
closet and food in the fridge. It might be the one home that a buyer remembers
and can easily connect with and in today`s market, that`s the secret to a
successful sale," said Scott.
About Showhomes
Showhomes - known as America's largest home staging company - began its
operations in 1986 and started franchising in 1994. It currently has 46
franchises in 23 states. Showhomes has helped realtors and homeowners sell more
than 25,000 homes worth more than $8 billion across the United States by
transforming high-end vacant houses into valuable, staged homes. The Showhomes
business model is based on the fact that staged homes kept in show-to-sell
condition sell faster, and for higher prices, than vacant houses. For franchise
opportunities, please visit www.showhomes.com.
Showhomes- St. Petersburg is Looking for Home Manager
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